In June 2004, Chief Executive David Harding sold £5.2m of shares to fund his divorce, precipitating a decline in the company's stock that wiped £75 million off the value of the company. It acquired Sunderland Greyhound Stadium in 2002 and Newcastle Greyhound Stadium in 2003. The following year Chief Executive David Harding was awarded a £2.84m bonus, making him the UK's fifth highest paid company director in 2003. The company was eventually listed on the London Stock Exchange in 2002. In February 1999, a proposed stock market flotation was abandoned due to 'weak interest' and Nomura sold the company to funds managed by private equity firms Cinven and CVC Capital Partners for £825m instead. Japanese investment bank Nomura mounted a £700m leveraged buyout of William Hill in 1997. In September 1996, Brent Walker recouped £117m of the £685m it had paid for William Hill when Grand Metropolitan were found to have exaggerated the company's profits at the time of the sale. It changed hands many times, being acquired by Sears Holdings in 1971, then by Grand Metropolitan in 1988, then by Brent Walker in 1989.

The company was founded by William Hill in 1934. In July 2022, William Hill was subsequently acquired by 888 Holdings for £2.2 billion. The company was previously listed on the London Stock Exchange until it was acquired by Caesars Entertainment in April 2021. Business operations are led from its headquarters in London.

Its product offering includes sports betting, online casino, online poker, and online bingo. William Hill is a British gambling company founded in 1934.

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